Who they are
The L
Non-profit, Healthcare
For nearly 20 years, The Luke Lee Listening, Language & Learning Lab, better known as The L, has helped deaf and hard-of-hearing children develop the skills to listen, speak, and communicate with confidence. Their expertise was never in question, but families and referring professionals weren't always finding them. As they approached their 20th anniversary, they needed a brand that made their work easier to recognize and easier to reach.
A path forward
We started with a brand workshop to understand who The L serves and what each audience needs to hear. Parents often arrive looking for answers and reassurance, while healthcare and education professionals need confidence in The L's expertise before referring a family. From there, we built a refreshed visual identity, brand kit, conference brochure, and new website that give each audience a clear path to the information they need. The result makes nearly two decades of work more recognizable, more accessible, and easier for families to find.
A path forward
Two audiences,
one mission
We started with a brand workshop to understand who The L serves and what each audience needs to hear. Parents often arrive looking for answers and reassurance, while healthcare and education professionals need confidence in The L's expertise before referring a family. From there, we built a refreshed visual identity, brand kit, conference brochure, and new website that give each audience a clear path to the information they need. The result makes nearly two decades of work more recognizable, more accessible, and easier for families to find.
A path forward
Two audiences,
one mission
We started with a brand workshop to understand who The L serves and what each audience needs to hear. Parents often arrive looking for answers and reassurance, while healthcare and education professionals need confidence in The L's expertise before referring a family. From there, we built a refreshed visual identity, brand kit, conference brochure, and new website that give each audience a clear path to the information they need. The result makes nearly two decades of work more recognizable, more accessible, and easier for families to find.
Testimonial
"Thank you for digging in and working to understand the heart of what The L does and why. When I saw the new website, I had chills. Just like The L, it's even better than I dreamed."
Cherese Lee
Founder, The L
What we delivered
What we delivered
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