Does your message get lost in the noise?

Take the 'So What?' test to find out.

Most brands lose sight of how it feels to be the customer, and become forgettable. This quick test reveals if your messaging has what it takes to make your audience care.

Our framework helps you answer three critical questions:

So what?

Is your message specific? Is it relevant? Does it speak to a real tension or desire?

Who cares?

Does it reflect what the target audience is thinking, feeling, or struggling with?

Prove it.

Is there a reason to believe your claim? Does it hint at a process, result, or transformation?

A friendly reminder!

The insights you receive here are generated by our custom AI tool, offering a helpful perspective on your messaging. While it’s a powerful start, nothing beats human expertise for truly personalized advice. When you’re ready for custom insights or strategies directly from our team, we’re here to move you forward.

Talk to a strategist