Project Description


For nurses at Wellmont Health System, their work is more than just a job — it’s a calling.

The Story

Wellmont’s talented team of nurses is dedicated to making a difference in the lives of others, and is consistently recognized for providing unmatched care for patients in the region. When seeking new members to join its family of caregivers, Wellmont turned to Cumberland Marketing to create a recruitment video.


The Result

Wellmont was specifically looking to add dynamic nurses to their team who like to be challenged, but also recognize the importance of a supportive, family culture in the workplace. To convey this message, we focused on capturing a “day-in-the-life” of a Wellmont nurse — showcasing the mix of emotions and situations that these men and women encounter on the job. We spent two days on an active hospital unit, filming real Wellmont nurses in their natural environment, doing what they do best: caring for patients and working together as a team. The video has since been featured as an ad on local television networks, and shared via email and on Wellmont’s social media channels.