Tri-Cities Airport was long overdue for a facelift and new identity to usher in the next phase of their service to our region. With a new name, new logo, and new brand identity, we created an all-inclusive strategy for the Tri-Cities Airport. Learn more below about what tactics we employed to approach the re-brand from every facet and reintroduce the Tri-Cities area to their airport.
When we started working with Tri-Cities Airport, the first thing we did was create a branding guideline based on their new logo. This guideline set the visual tone for all the work that would follow. We focused on their new colors and fonts, and thought of the best ways to utilize them with our new hashtag, #FlyTRI, to create a professional and memorable brand.