Project Description

The Story

For a hundred years and four generations, the storied factory in downtown Bristol, Tennessee has been in the capable hands of the King family. Today, Jack King strives to uphold his great-grandfather’s commitment to excellence by continuing to make iconic workwear. For the anniversary of their 100th year, Pointer Brand approached Cumberland Marketing to help tell this story.

The Result

The video produced for Pointer Brand was made in an effort to express the history of the company. This was achieved by telling the story through the process of how each article of workwear is crafted by hand. The video was a great success and helped Jack King continue to tell his story to his customers and beyond. For Cumberland Marketing, this video received great recognition and accolade including a National Addy Award for cinematography.