Project Description

Signs That Last

Mycroft Signs is a full-service sign company with over 25 years of experience utilizing state of the art technology and providing custom, efficient, high quality signs.

The Story

Mycroft tasked Cumberland Marketing with creating a brand identity video that would showcase their innovative design and installation capabilities.


The Result

To show how Mycroft Signs are made, our team focused on featuring the manufacturing process from beginning to end: from conception to design, printing and installation. We filmed all over the region, which included spending time in the Mycroft warehouse to get footage of real engineers on the job, to locations like Bristol Motor Speedway and Holston Medical Group to capture the many highly visible Mycroft Signs in the area. Using a mix of filming techniques — including use of drone and GoPro cameras — we were able to show all the hard work and thoughtful design that goes into making Mycroft Signs of all sizes.


Mycroft Icon Variation