Project Description

The Story

Leed’s is a large products-based company located in Pennsylvania. Cumberland Marketing has created hundreds of videos for Leed’s products as well as another Leed’s brand, “Bullet.” We highlighted eight “Bullware” mixology products. Our video team utilized a live environment at a local restaurant to construct an authentic bar setting. Our production crew selected bohemian music to reach the target demographic.

The Result

Leed’s used this video to show off eight of their mixology products. Our team used the taproom atmosphere, ambient lighting, and hipster music, as well as the friendship between the actors to persuade viewers that “Bullware” products make for an enjoyable evening with friends.