Project Description

The Story

The Kingsport Convention and Visitors Bureau focuses on attracting visitors to Kingsport, and keeping them happy while they’re here, as seen in their tagline: “Retreat, Play, Relax.” Showing off Kingsport’s accommodations, local attractions, and breathtaking views are just a few of Visit Kingsport’s many jobs.

The Results

Cumberland Marketing created a video for Visit Kingsport focusing on the beauty of Kingsport’s mountains, while telling a story of what the city has to offer. It is told by a narrator in first person, with an Appalachian accent, creating authenticity for the local tone of the video. This video was integrated into the OneKingsport campaign, where followers are interested in the very best Kingsport has to offer.

The Convention and Visitors Bureau has also partnered with Cumberland Marketing for other projects, including coverage of local sporting events. The AAU Nationals were held in Kingsport and hosted by Visit Kingsport, so our video team created a high-paced montage of pictures and videos from the week’s games and teams’ social media posts. Our video team also covered the NAIA Baseball Championships, catching exciting and up-close moments as the players competed for the championship.