Project Description

Medical Device Breakdown

-investigating disinfectant damage

Damaged medical devices can be dangerous, putting patient health at risk. To better understand this problem and communicate it with customers, we traveled with Eastman’s team to meet with Richard Fechter, principal developmental engineer at University of California, San Francisco Medical Center. In this video, he shares his insights on how to improve medical device performance and ensure devices hold up to commonly and frequently used disinfectants.

Eastman’s medical grade polymers are changing the future of health care.

These materials have a unique combination of qualities that help medical devices withstand the daily rigors of hospitals and health care facilities. Through global tradeshows and strategic partnerships, Eastman is positioning itself as an innovator in the medical market and reaching audiences in new and creative ways.

CE Timeline
Tritan™ + Clorox
Tritan on Tour

CE Timeline

– a quick look at Eastman’s history

To complement the launch of a new material at a global tradeshow, Eastman needed to showcase the history of its products for attendees at the event. By visualizing an interactive video timeline, Eastman’s products are seamlessly shown from 1920s-era to present day. Actors with era-specific costumes and props were juxtaposed with photos of actual Eastman products to give viewers a clear vision of how the items were used throughout time.

Tritan™ + Clorox

– testing durability

When Eastman was ready to announce a new partnership with Clorox Healthcare, they needed a video showing how the union of these two companies is revolutionizing the health care industry. Expanding the focus to include more than just the products, the video highlights the biomedical engineer – an often “unsung hero” of the manufacturing process – as a rock star-type character. Exaggerated material testing procedures done in a futuristic lab, shown side by side with a nurse using Eastman and Clorox-made products in real hospital setting, captures both the realities and possibilities of how the collaboration can improve medical devices.

Tritan On Tour

– an Eastman roadshow trailer

To attract attendees to a roadshow event, Eastman transformed a traditional email template into a dynamic invitation fit for a rock concert. A color burst theme and vivid design helped create a more exciting image of the event, while still aligning with brand standards. To elevate the project even further, a video element and interactive video mailer were added, featuring bold text, music, and glimpses of Eastman products to entice prospective customers to attend.