Project Spotlight: Unsmokeable
When the rate of tobacco use in the Northeast Tennessee region among youth was higher than the national average, the Sullivan County Regional Health Department wanted to make a change. They approached us with the need for an anti-smoking campaign that targeted middle school students in hopes to inspire teens to choose a smoke-free life.
After strenuous brainstorming sessions, #UNSMOKEABLE was born.
#UNSMOKEABLE, defined as not smoking due to a commitment of living a strong and healthy life, was launched by the distribution of over 3,000 kits to middle school students in Sullivan County. We designed custom products and informational cards to get everyone in the area excited about the #UNSMOKEABLE movement. From there, we developed a social media platform to interact with students and guide them to unsmokeable.com.
Two thousand Instagram followers later, we are getting ready for wave 2 of the #UNSMOKEABLE campaign. With billboards and commercials about to hit the media, we are excited to watch this smoke-free movement grow in Sullivan County.