Client Spotlight: Pal’s BEI

Pal’s Business Excellence Institute is known for teaching the world-class principles used by Baldridge award-winning, Pal’s Sudden Service. Attendees come from across the globe to participate in the classes they offer. To complement their world-renowned teachings, Pal’s BEI allowed Cumberland Marketing to take their branding to a new level. Through the use of a strategic content calendar, specific class logo designs, targeted emails, content development, and eBook publishing, a unified plan was developed to help them fully embody the extraordinary standards they teach.

eBook Publishing

Thanks to the growing popularity of eBooks, it is now possible to share your ideas across multiple channels, including Amazon Kindle and Apple iBook. In order to maximize the impact of Pal’s Business Excellence Institute’s best known practices, Cumberland Marketing published their articles into eBooks with the intention of maximizing ROI and content exposure. Our team of experts can strategize, design, edit, and publish your content into a unique, ready to order eBook.

Content and Email Marketing

Content plays a large role in social interaction, engagement, and search engine rankings. Cumberland Marketing’s digital marketing team created an in-depth content calendar used to disseminate social media posts, blog posts, and targeted e-mails across multiple outlets with concentrated exposure. Knowing that e-mail marketing yields one of the highest returns on investments in direct marketing, our team developed a strategy to reach the appropriate audiences in a personal, yet effective way. The emails were designed to be visually appealing and informative with the ultimate goal being conversion.

Design and Product

In order to make the most of the product that Pal’s BEI would be using for current and prospect clients, we designed logos for each of the classes they offer. These logos were used on banners, certificates, and emails to distinguish their classes. The customized banners are used by Pal’s BEI attendees to encourage social interaction and engagement.