Client Spotlight: Hook & Ladder Distillery

Located in historical downtown Kingsport, Hook & Ladder Distillery features authentic hand-crafted moonshine distilled in the mountains of Tennessee. After serving 25 years as a firefighter, Drew Draper and son Drew Jr. developed an all-natural moonshine using an old thumper type still. Realizing just how incredible their shine was, they decided to share their craft with the world. Expert moonshiners, not marketers, they came to Cumberland Marketing with a name, a product, and a vision. Helping the Drapers reach their fullest potential, Cumberland Marketing developed an extensive brand and marketing strategy.


Creating recognizable branding is paramount to the success of any brand. We created an extensive visual identity that encompassed the aesthetic and vision the Drapers had in mind. Combining inspiration from the family’s firefighter legacy with moonshine’s rugged past, we designed a multipurpose logo perfect for almost any application.


When storytelling, using props helps the audience visualize and connect better with the story. Likewise, using props to tell a brand story helps further connect an audience with a brand. The Cumberland Marketing product team had a few ideas in mind. We developed an aesthetically pleasing, yet useful, line of products that served as the needed props to tell Hook & Ladder’s story. And believe us, Hook & Ladder’s clients love these novel items!


Hook & Ladder may produce a product that has been around for a few centuries, but they needed a modern marketing solution that can reach their clients efficiently and effectively. We created a digital presence for Hook & Ladder that included a brand-forward website, social media presence on several platforms, and an effective SEO strategy, all backed by our knowledgable team of digital experts. The website features a video blog, an e-commerce solution, and a store locator.

Today, Hook & Ladder has an expertly crafted brand identity and marketing strategy that is not only driving revenue, but a brand following. Paired with their expertly crafted moonshine, Hook & Ladder is poised for continued growth and success. #HookLadderShine

Visit to see Hook & Ladder in action.